Marketing experts, particularly those with a vested interest in selling digital marketing products, have been predicting the death of cold calling for a long time.
They are wrong!
Not only is cold calling alive and kicking, it’s more...
Author Susan Donovan
Can a salesperson really have too much rapport? Sure!
Rapport is built (or broken) in response to the subconscious question: ‘Are you on MY side, or some
It can be developed around...