Sales strategy

How to cold call the CEO (not the minions)

How to cold call the CEO (not the minions)

Marketing experts, particularly those with a vested interest in selling digital marketing products, have been predicting the death of cold…

The Big (Sales) Short

The Big (Sales) Short

The most gobsmacking aspect of “The Big Short”, Michael Lewis’ brilliant book and the resulting  (and highly recommended) movie detailing…

Finding The Change Agent Within Your Customer

Finding The Change Agent Within Your Customer

Flickr: McConnell Center 2015-9-28 Craig DeLancey on Science Fiction and Politics Business-to-business selling is getting tougher because customer organizations are…

Planning for Sales Success

Planning for Sales Success

To enter into a battle without a plan is the height of stupidity and arrogance. Such generals should be put…

Sales Tools

Are CRMs Putting Our People Last ?
  First a caveat: It have nothing against technology, in fact, I am a big f... More
The Sue and Barry Story [VIDEO]
A story of personal development, personal branding and sales success. We are all... More