Sales

How to cold call the CEO (not the minions)

How to cold call the CEO (not the minions)

Marketing experts, particularly those with a vested interest in selling digital marketing products, have been predicting the death of cold…

Seven Questions To Help Plan Your First Executive Sales Meeting

Seven Questions To Help Plan Your First Executive Sales Meeting

You’ve finally scheduled that meeting you’ve been trying to get with a high level executive in one of your biggest target…

What should you do when your client asks you for a discount?

What should you do when your client asks you for a discount?

You’ve got this great client. Let’s call him Phil. You’ve been working together for years, and you think the relationship…

The Big (Sales) Short

The Big (Sales) Short

The most gobsmacking aspect of “The Big Short”, Michael Lewis’ brilliant book and the resulting  (and highly recommended) movie detailing…

How Top Salespeople Have Perfected Asking For The Order

How Top Salespeople Have Perfected Asking For The Order

I remember hearing someone say once ‘Bernadette, the answer is always no, unless you ask’ and I have always remembered…

Sales Tools

Are CRMs Putting Our People Last ?
  First a caveat: It have nothing against technology, in fact, I am a big f... More
The Sue and Barry Story [VIDEO]
A story of personal development, personal branding and sales success. We are all... More