Bernadette McClelland

Expert in Sales Leadership, Sales Psychology and Neuroscience | Conference and Keynote Speaker | Writer | Sales Strategist BIO


Bernadette works with small to mid-sized businesses with revenues between 10 and 150 million dollars. Our clients are in the Manufacturing, Construction and ICT fields who sell hardware based products and capital equipment. We sometimes work with Professional Services that are wanting to create an everyone sells culture. Both groups have 3 main concerns:

- Not having consistent sales results
- Not entirely sure of their sales processes to achieve those results and
- Desperately trying to lead a team and hold them accountable to their results, especially in this time of uncertainty so they can generate a culture of high performance and growth.

Companies we have worked with [see case studies on] have increased top and bottom line results, added 30% revenue increase in one case, doubled revenue on a project in another case and blitzed their client advocacy scores in yet another.

Our best practice system will ensure you succeed even more as well!

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Bernadette McClelland

Recomendations for Bernadette McClelland

Tony J. Hughes  Strategic Social Selling Leader, B2B Sales Mastermind, Provocative Keynote Speaker and Best Selling Author
"Bernadette is the real deal; truly authentic and filled with insight and wisdom. She comes from the real world of delivering results while making a difference in the lives of her customers. I'm addicted to her blog posts and she is one of the few I follow in social media. The world needs more female leaders and she is destined for greatness in her field.  Bernadette is the real deal; truly authentic and filled with insight and wisdom. She comes from the real world of delivering results while making a difference in the lives of her customers."
John Symons  Chief Executive Officer at Associated Retailers Limited
"Bernadette is a great Sales Mentor and Executive Coach. She really lives by her own words and models in her book "The first sale is always to yourself". That conviction and thought leadership is infectious. She brings the effortless, quiet, confidence that comes from her deep experience and genuine care in your story. I would highly recommend working with Bernadette as she is one of the few mentors who truly rolls her sleeves up and cares about her client and their business objectives"

Tom Bird Managing Director at Infinity Group Australia

"I worked with Bernadette in the early stages of developing our business and she provided me with a great deal of guidance and direction. Bernadette has great business sense and has the exceptional ability to deliver that knowledge in layman's terms. I can recommend her to anyone who has an interest in expanding their business and developing their customer base."

Laurie Lewis Strategic Sales - Lion Safety
"Over the period I have known and worked with Bernadette I have found her extremely instructive and helpful. She is a very driven and committed individual, providing knowledge and experience of value and worth. Her ability to understand, challenge and give insights into the world of being a successful sales person, makes her a great person to work with."


Some clients of Bernadette McClelland

Authored by Bernadette McClelland