CRM

Falling in love with helping customers and transforming their business

Falling in love with helping customers and transforming their business

To many, sales is monotonous, an endless cadence of block and tackle, kick and punt; or ruck and maul if…

Could you function without your CRM?

Could you function without your CRM?

Garbage in, garbage out. GIGO. The modern Customer Relationship Management system or ‘CRM’ is all too often a repository for…

Will LinkedIn become the next Google for professionals?

Will LinkedIn become the next Google for professionals?

Ask yourself, don’t you start your day in Linkedin? Maybe you check your email but isn’t that just notifications from…

Strohkorb’s SMARKETING Manifesto

Strohkorb’s SMARKETING Manifesto

‘Smarketing’ thought leader Peter Strohkorb sounds off on this subject for the ages: First a caveat: I have nothing against…

5 Game-Changing Reasons LinkedIn Will Revolutionize All Business

5 Game-Changing Reasons LinkedIn Will Revolutionize All Business

Never underestimate the power of a big idea to change the entire world. Reid Hoffman’s ambitious vision to map the…

CRM: Graveyards of Information or Powerhouses for Improvement?

CRM: Graveyards of Information or Powerhouses for Improvement?

George Brontén from Membrain has been following my posts and regularly provides insightful comments. LinkedIn is an amazing platform for…

The History and Future Of CRM According To Marco Formaggio

The History and Future Of CRM According To Marco Formaggio

I am Switzerland when it comes to CRM (C) products and have spoken for vendors including Oracle, Sugar and SAP….

CRM Must Evolve To ‘Customer Experience’ Or Become Mere Back-end Database

CRM Must Evolve To ‘Customer Experience’ Or Become Mere Back-end Database

I was engaged late last year to lead some round table forums with over 100 organizations across multiple cities in…