The future of sales and sales leadership careers in a 21st century world

Sales masterminds Forum 2018 - with sponsor logo+LinkedIn+Harlow2 

                             Sydney:           February 6th:                        tickets

                             Melbourne:       February 7th:                       tickets


The sales leadership challenge

You may have noticed that there are huge disruptions and transitions taking place in the 21st century world of sales careers which is great for some but potentially career ending for others.

Today, it’s about the survival of the most adaptive; those who can spot opportunity and continue to learn and evolve to stay relevant and sales fit in increasingly complex markets.

Why will it be value valuable for you to attend

If you are interested in opportunity to explore where your sales career can take you we invite you to go out on a limb and join Sue Barrett who will be your tour guide and help you navigate the ever complex world of sales career opportunities.

As a sales strategist and sales behaviouralist who has psychometrically profiled and competency benchmarked over 100,000 people in sales and sales leadership roles, built the world’s first sales competency dictionary and got selling its first ever university qualification, Sue will share with you some interesting insights about the 21st century world of sales careers.

Along the way Sue will help us explore:

1) The death of the sales generalists and the rise of the domain experts

2) How salespeople and sales leaders need to evolve and what do they need to know to stay relevant – The core knowledge, skills and mindsets needed to be an excellent sales person and sales leader

3) Sales leadership is not for everyone: know the differences between selling and leadership

4) Choosing the right sales career path for you

5) How to transition from Sales to Sales Leadership and on to the Executive C Suite

6) The third frontier of intelligence – one of the keys to sales success

7) And why selling is becoming everybody’s business and the rise of STEM sales teams

It all starts with opportunity so go out on a limb and explore the future of sales and sales leadership careers in the 21st century. You never know where it might take you.



This is the first in the 2018 series of bi-monthly B2B Sales Leadership forums hosted by Sales Masterminds APAC in conjunction with the Strategic Selling Group and our platinum sponsor,

A light continental breakfast will be served from 7.30am. Presentation and workshop at 8.00 am.

All previous 2017 forums sold out quickly so register now. Places are strictly limited.


About our presenter

Sue Barrett 2016 silver background American copy 400x590Sue Barrett is founder and CEO of the business consulting and education firm specialising in sales, Barrett (est. 1995), and the Selling Better Movement.

Sue lives by the philosophy that selling is everybody’s business and everybody lives by selling something. 1997 Winner of the Telstra & Victorian Government Small Business Award, an inductee in the Business Women’s Hall of Fame 2000, and finalist in 1998 and 2001 Telstra Business Woman of the Year Awards, Sue is one of the most authoritative thought leaders reporting on and working in the selling profession in Australia and the world today. Working as a Sales Strategist, Sales Behaviouralist, Writer, Keynote Speaker, Sales Trainer, Coach and Selling Better Activist, Sue has worked across many industries helping people and businesses sell better with healthier margins and less risk. Sue has published over 600 sales articles in the mainstream press, written 21 e-books on sales, and with her team has developed with 50+ online sales training and coaching modules, got selling its first ever university qualification via Swinburne University and produces the ‘must read’ Annual 12 Sales Trends Report.


Sue Barrett: Keynote Speaker

Remainder to be confirmed.


Panel Melb Feb 2017

Sue Barrett: Keynote Speaker

Don SutherlandDirector Sales & Client Engagement, and Commercial Development at Dentsply Sirona

Susan Heron: Non executive company director, former Managing Director at ADP Australia & New Zealand 2012-17, previously CEO Australian Institute of Management (VIC) 2004-12.



12th April: Culture of Intent – Ian Lowe

********** Get in now for an early-bird ticket *************


Principal Sponsor

Sponsors:Salesforce_Logo_RGB_1797c0_8_13_14 500x350

     LinkedIn sales logo 400x150              Harlow Group Logo4 312x214

tickets                     tickets

Sydney                       Melbourne