The sales leadership challenge
It is vital for sales people and sales leaders to understand the art AND science of the sales process to have a balanced approach to business. It’s equally necessary to decipher what is key in supporting the overall sales effort as well as know what you need to do as a salesperson/leader to drive improved sales performance through your own sales process.
Why it will be valuable for you to attend
If you are looking to develop your commercial presence as a salesperson so that you are positioned to win and retain more business consistently, whilst also being aligned to your values as a Respected Industry Resource, then look no further than this presentation.
Bernadette McClelland will address three megatrends impacting business growth today, especially around lead generation and conversion. They are:
- The psychology and neuroscience needed to be individual ready in today’s changing business landscape
- The art of commercial conversations required to help you stand out and make a difference in a crowded market
- The science behind why and how high performing sales professionals consistently win business more often.
Businesses that stand out have salespeople who do more than instruct and influence. They also inspire, not just others, but themselves. Bernadette unpacks a model by which salespeople of today can chart their own impact, ensuring those blocked pipelines flow more freely, stalled sales are kick-started more easily and higher performing results are generated more comfortably.
A discussion forum with a select panel will follow where you will be able to raise questions and to share your experience on the subject.
Message from the Keynote Speaker:
This is the sixth and last in the 2017 series of bi-monthly B2B Sales Leadership forums hosted by Sales Masterminds APAC in conjunction with the Strategic Selling Group and our principal sponsor, Salesforce.com.
A light continental breakfast will be served from 7.30am. Presentation and workshop at 8.00 am.
All previous 2017 forums sold out quickly so register now. Places are strictly limited.
About our keynote speaker
Bernadette McClelland is an award-winning main stage speaker on sales and sales leadership internationally, past Asia Pacific coach for Anthony Robbins platinum business clients, author of five published books, recipient of a Telstra and Powercor award, successful sales executive for companies that include Xerox, Kodak and CA and founder of The Hive, a ‘women who sell’ initiative for trailblazing women in B2B sales and sales leadership roles within Australia.
An avid traveller, mum to two adult children and happily married for over 25 years, Bernadette is also the CEO of 3 Red Folders – a leadership and sales performance firm specialising in human potential, business process and sales performance.
She is also a prolific author of leading sales books, her latest being “The Art of Commercial Conversations”
Maria Nordstrom – CEO, Basketball Australia
Adrienne Smith – General Manager, Bank of Queensland
Bernadette McClelland – Keynote Speaker, CEO of 3 Red Folders