Unlocking the Power of Purpose for More Sales

Sales masterminds Forum 2018

                             Sydney:           April 12th:                        tickets

                             Melbourne:       April 11th:                       tickets

The sales leadership challenge

There’s a lot of talk about ‘Purpose’ across the corporate world, and with good reason.

If the data can be believed, most of us are experiencing a distinct lack of meaning and purpose in our professional lives. It’s a huge problem that’s having a negative impact on sales and business performance, on our sense of community and on society as a whole. But despite all the talk, leaders are struggling to translate all their well-meaning words into action. That needs to change.

Why will it be value valuable for you to attend

In this talk Ian J Lowe, Founder  and CEO of consultancy firm eccoh, will explain why there are few more important and worthwhile things leaders can do than to build purpose driven cultures and to help their people to discover, connect with and apply what gives them meaning and purpose at work.

This is an especially critical objective for sales leaders and salespeople, because the sales interaction is arguably the most tangible expression of your brands purpose. However, given that only 13% of the world’s workers are engaged in their work, chances are the vast majority of the interactions your salespeople are having every day are missing the mark!

It doesn’t matter if you’re an individual sales professional; a member or leader of a sales team in a medium sized business or a large company employing thousands of salespeople – Purpose is the foundation of high performing individuals, teams and organisations. It defines their culture. It aligns its members. It inspires great work. It guides everyone on the team to realise their potential. Now is the moment we can unlock the power of purpose and transform how we work.

Think about your workplace. Are your employees and co-workers set up to achieve their highest potential? Are you? By attending this talk you’ll learn what purpose is really all about and what practical steps you can take to unlock the power of purpose to transform how you sell, do business and live life.


This is the first in the 2018 series of bi-monthly B2B Sales Leadership forums hosted by Sales Masterminds APAC in conjunction with the Strategic Selling Group and our platinum sponsor, Salesforce.com.

A light continental breakfast will be served from 7.30am. Presentation and workshop at 8.00 am.

All previous 2017 forums sold out quickly so register now. Places are strictly limited.


About our presenter

Ian Lowe is the Founder & CEO of eccoh. He has enjoyed a stellar career as a high performance sales leader, sales professional, entrepreneur, consultant and coach for almost 30-years. His passion, motivation and focus on creating value for others has enabled him to enjoy great success across a diverse range of sectors working with some of the world’s leading and most respected brands across the UK, Europe, Australia and New Zealand.

Before taking the helm at eccoh he was Director of Sales and Business Development with global professional services firm Deloitte, where his division become fastest growing and most profitable in the firm. He has enjoyed success as a result of his own efforts, as a member of high performing teams and by building and leading high performing teams.

“You’re in sales even if it’s not in your title.

Business success comes down to sales success. It’s where the rubber meets the road. My imperative is to break down the barriers between buyers and sellers so that together we can change the world.”


Sue Barrett: Keynote Speaker

Remainder to be confirmed.



Ian Lowe: Keynote Speaker

Panelist 2: TBC

Panellist 3: TBC


********** Get in now for an early-bird ticket *************

tickets                     tickets

Sydney                    Melbourne 


June: Subject TBC